Nada Jones (pronounced Ned-uh, like "Canada" or if you're a Starbucks barista you might prefer "Netta" or "Nedda", you get the point!) is the 40-something Founder and Creative Director of LIBERTY, a multi-media platform created to inspire and equip women to launch and grow their entrepreneurial ventures. She is married to Mr. Jones, a modern-day Jimmy Stewart, and a mother to three smaller (and way cooler) Joneses.
Nada has spent the last 17 years as a consultant and advocate for entrepreneurial women. Through the LIBERTY platform, she is committed to empowering all women, not just millennials who have embraced the entrepreneurial life with ease. “Considering what’s possible and pursuing your calling doesn’t end at 35, in fact, that’s when the need for flexibility and purpose are realized.”
Nada began her entrepreneurial career in 2000 with the launch of nedandshell.com, a retail and wholesale co-op for emerging female designers in NYC. Nada was CEO for nine years and experimented with other roles such as marketer, editor, retailer, wholesaler, business developer, publicist, accountant and HTML destroyer (there are some things you should hire out). She took great joy in seeing the co-op and its newly minted designers featured in swanky mags like InStyle, Lucky, Newsweek, WWD, Elle, Teen Vogue, the New York Post, Daily Candy and the Washington Post.
In 2008, she co-authored a “how to” book with friend and former nedandshell business partner. “Sixteen Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women” spent time on Amazon’s best-selling business books list thanks to its unique workbook format.
Speaking and seminar opportunities accompanied the book tour and Nada realized that her time working with female entrepreneurs was not over, in fact, it was just getting started. In 2011, Nada launched ltdLIVE, a conference that brought together speakers, experts, service providers and brands that were all in the business of empowering and helping small businesses. Because of the generous support of Wells Fargo, Microsoft, HP, Nestle, Cigna Health, Ikea, Lifetime and other partners, ltdLIVE connected women to the resources they needed to launch and grow their ventures. Nada continued to expand the ltd brand to include both ltdWORKSHOPS (a one-month program leading women through the start up process) and ltd365 (a blog that highlighted women-owned small businesses).
At the same time, Nada founded the Dream for a Dream initiative. Through this program she has been able to partner with and support game-changing social organizations, such as the Tory Burch Foundation, JoinFITE and Dermalogica, Charity Water and Miss Representation. She also co-founded Project Raiz, a social impact project partnering American designers with artisans in Swaziland and Mozambique.
In addition, Nada has supported women as a small business consultant gaining unique insight into their successes and challenges. It’s these past 17 years of experience, combined with the absence of meaningful content for this hungry demographic, that has informed the creation of LIBERTY. Each LIBERTY platform is created to inspire and equip women to consider what’s possible—at any age.