LS#062- From Cancer Diagnoses to Launching a Deodorant Brand: Ira Green

Photo credit: Sarah Shreves

Ira Green is the Founder and CEO of Freedom Deodorant, a natural deodorant company. Within one year, three of Ira’s friends were diagnosed with breast cancer. After hearing about the risks associated with antiperspirant, she took matters into her own hands and began researching natural deodorants.

In this episode, Ira shares how she went from a successful financial career to product entrepreneur. Fueled by her passion to find an effective natural deodorant, Ira developed a formula that ultimately led to the launch of  Freedom. From perfecting her deodorant recipe to identifying distribution gaps and building public awareness, Ira has learned a thing or two from starting this “Freedom journey.”

Ready to scale her business, Ira opens up about the humbling process of raising capital, especially as a woman. She shares her trial and error process in effectively using Freedom’s social media platforms, and has great advice about trusting your intuition as opposed to outside voices.

PT 1


PT 2


Listen on iTunes | Stitcher | Google Play | Sound Cloud | Or right here!



Follow Ira at @freedomdeodorant on Facebook and  Instagram. You can find out more about the Freedom products by going to

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