HIGH FIVE / RACHAEL WARNER OF SPRATTERS AND JAYNE
Spratters and Jayne owner and senior designer Rachael Warner gives us the five business resources she can’t live without:
My favorite book about business has to be #GIRLBOSS by Sophia Amoruso, founder and CEO of Nastygal.com. As you may expect, the tone is frank and direct as she recounts her tale of going from a one-person eBay vintage shop to a multimillion dollar e-commerce business. Thoroughly entertaining read
Quickbooks is essential to run your business and keep financials at your fingertips. Go the extra mile and use it on a Windows machine instead of a Mac. Your accountant will love you forever.
Shopify is an incredible service that makes e-commerce easy. It’s a stable and robust product that’s ready to go out of the box, but is also very customizable. Their tech support is ALWAYS helpful and friendly. How often can you say that?
Get the most comfortable credit card processor you can find. Working quickly with an easy to navigate and reliable credit card processor is important in POS environments. It’s important to consider more than just the financials. Besides the percentages and fees, make sure you and your staff can live with the operating interface on a daily basis. If you’re saving a fraction of a percent, but being driven mad by the interface, how much are you really saving? It’s also important to test-drive them all and use whatever works best for you. We’re partial to PayPal.
A great photographer is essential because your presentation is nothing without beautiful photographs of your work. Jonathan Hokklo does all of our work and he’s a prime example of what you want. This is the difference between looking good and great. Even if you don’t think you can afford to have a skilled photographer shooting for you, find a way. Follow up with Photoshop to do post-work to ensure the photos are the most alluring and attractive they can be.
Image: [Lance Lankford]