HIGH FIVE / CASSANDRA CONNORS OF BELLA BAG
Bella Bag Founder and CEO Cassandra Connors gives us the five business resources she can’t live without:
Carol Ives of CarolDiva.com is a professional authenticator who backs us on our authentications process. We authenticate everything internally using a team of three people and our 13-point authentication process. But if we ever feel we need another opinion or if a customer has requested a second opinion, we reach out to Carol.
We run our ecommerce business on a Magento platform. I have been a Magento devotee for a long time now and I love the platform. It’s open source and incredibly robust, providing many options for an intense User Experience for your customer base.
“Big data” is a big buzzword lately, but it often seems that those types of analytics are really only available to big business. Springbot is a tool for small businesses to gain incredible insight and analytics into customer patterns and behaviors on an ecommerce website. I love it. And the team who runs Springbot is an amazing resource as well, with real marketing experience.
Intrix is our credit card payment processor. Since 99% of our customers pay by credit card, having a stellar credit processor is paramount to me. Intrix has amazing customer service and some of the best rates on Amex that I’ve ever seen. I know many small businesses struggle with that. I would recommend this service to anyone!
My Team! I know this isn’t the most useful resource to others, but for me this is the most useful resource in the world. I have almost two dozen people working for me who are truly the backbone of my business. I could not do what I do without them.