Originally published on

Originally published on


It seems rare, even odd, to refer to business advice from the eighties when we live in a world that refers to last weeks technology as “so 5 minutes ago!” But it’s hard to pick up Conrad Levinson’s book, Guerrilla Marketing, and not find advice that’s as hip and happening as your hula hoop Chanel bag.

1) Use your natural resources.

Before you spend money on something for the business, ask yourself if writing a check is the only way to accomplish the task at hand. What tools and resources might you have access to that can help you get the job done without breaking the bank? For example, there are so many ways to automate your administrative needs with an app rather than hire an intern. And never underestimate the power of being organized–that’s one natural resource that worth it’s weight in gold!

2) Establish new relationships regularly.

Get connected to your customers. First let them know your are out there, then build relationships. And don’t put all your eggs in one social media basket–sometimes 140 characters just isn’t enough! When you are using social media, remember it’s about being SOCIAL, so stop selling and start sharing. Don’t be shy! Create opportunities to be seen by your audience as an expert. Write for another site. Get interviewed for a radio show. Speak or become a panelist at a local conference.

3) Give your current customers more opportunities to spend money with you.

Figure out what other streams of revenue can be incorporated into your business. If you are a retail business that sells kitchen tools and gadgets, you  might consider an adding an email marketing model and send recipes to your customers while selling ads for additional revenue.

4) Align yourself with other complimentary businesses.

Identify businesses that share your audience and find ways to work together. For example, share your emails with each other. You can do this and still honor your privacy policy by swapping a dedicated email promotion. You send their message, they send yours and your audience can choose to subscribe to the other companies email list if they so choose. You each pick up new clients and your honor is intact!



image: daily news