Originally published on

Originally published on


When my book first came out I had a conversation with a friend who said, “Your book makes me want to start a business, but I’m just not the entrepreneurial type.”  My friend happens to be an aspiring writer and when I asked her why she didn’t consider writers to be entrepreneurial she said she had never thought of it that way.  Well I am here to tell you they are!

I have launched and run a small business, as well as written a book. I am intimately aware of the similarities. The creative process is much the same. The passion to communicate your vision or your opinion is no different than that of a person with a great idea for a product or service.  The ability to sell yourself to agents, publishers and ultimately readers is virtually the same as rallying consumers to buy your product or visit your website.  The marketing, public relations and social media campaigns built around launching your book parallel the efforts of an entrepreneur opening a store or a consulting business.

So for all you aspiring authors out there I encourage you to see yourself launching a business venture when considering your book writing dreams. Whose your target market? How will you reach them with your message? What’s so compelling about you as an author (your publisher and even agent will want to know).  What’s unique about your voice, your point of view, and how is it distinct from those around you? Is there a possibility for a franchise of books, think Harry Potter and Twilight.  Publishers even ask you for your “Author’s Platform” which is all about how YOU will market YOUR book. I would even encourage you to consider what comes after the book has hit the shelves.  Which new doors will open and what positive change can you bring about with your new title as “published author.”

Here are a few start-up souls who have endured the journey into the world of words.  They have braved the long hours, constant editing and second guessing, not to mention the endless nail bitting as someone reads your thoughts and then forms an opinion. My hat’s off to them for all their hard work and for choosing to live their entrepreneurial dreams. And for the sake of transparency, you should know these women are all fantastic writers and some of the smartest women I know, they also happen to be dear friends.

Celeste Liversidge and Shannon Fox recently launched their first book last Tuesday, Last One Down the Isle Wins: 10 Keys to a Fabulous Single Life Now and an Even Better Marriage Later.Congratulations ladies!  As an attorney and a therapist they have seen their fair share of failed marriages. So it’s no surprise that these two show with humor, intelligence, and reassurance, getting a ring on your finger is the last thing you should be thinking about when you’re in your twenties.  In fact, statistics show that if you wait and marry at thirty, your chances of having a healthy, long-lasting relationship more than double. So before rushing off to become someone else’s better half, take the time to become the best, strongest whole person you can be!

Leigh Ann Oshirak and Amy Eschilman launched their book last month. The snarky title, Balance Is a Crock, Sleep Is for the Weak: An Indispensable Guide to Surviving Working Motherhood, says it all.  I’m still not sure how these two ladies, who literally keep the airlines in business with their full-time corporate gigs, pulled this off, but they did! This wickedly funny, girlfriend-to-girlfriend survival guide is for working mothers who want real answers, not mommy manifestos or sappy crap on finding “balance”–nope , this is the real deal. The two marketing veterans know firsthand what a struggle it can be to hold down a stressful job while raising a family, and that sometimes the only way to preserve your sanity is with laughter.