Originally published on

Originally published on


California native Jenn Pablo’s design style emerges from her fascination with diverse architecture, art history, high fashion, jewelry, and all things vintage. With a penchant for perfection, Jenn designs interior spaces that reflect her innate ability to be detail-obsessed while simultaneously maintaining consciousness of the big picture. Her technical experience, adept business knowledge and passion for theory are foundational to the client-centered Twofold Lifestyle + Interiors.

Jenn received her Bachelor of Science degree in Interior Design at California State University, Northridge. In 2004, she cut her teeth as Project Manager for high-end residential firm Digs by Katie and continued her career as a Senior Designer at commercial and hospitality design firm Studio Collective. As a co-founder of Twofold, Jenn curates designs that are eclectic, edgy, functional and inspired.

Twofold Co-Founder and Design Director, Jenn Pablo, shares her tips for forming and maintaining a successful business partnership.

What is your advice for people considering a partnership?

There is definitely something to be said for partners having complementary talents and skill sets. Having different perspectives allows partners to challenge each other while working off of each other’s ideas, building concepts together and utilizing each other’s resources. Finding a partner who shares your values, entrepreneurial energy and overall vision is something to consider as well.

Did you (and Co-Founder Olivia Korenberg) create a partnership agreement?  

Initially we discussed everything and made a verbal agreement.  We are currently working on getting a simple, casual, written agreement in order.

What makes your partnership work?  

Trust, respect, patience, open-mindedness and compromise. These elements have been paramount in our partnership. Having a solid and grounded partnership is a prerequisite for success.

Do you run every decision by each other or are you each in charge of specific areas of business?

Both. A lot of it depends on the project and the deadline we are under, but Olivia and I work on every project together. We value what each of us brings to each project. As the business grows, we both foresee a necessity to each focus on one side of the business. The division of labor would likely have me focusing on the interiors, and Olivia on the events side. That being said, we would still continue to act as collaborative producers of Twofold as much as circumstances will allow.

What three things would you tell someone considering a partnership to watch out for? 

1.  Know and trust your partner, because you are essentially marrying this person!
2.  A partnership requires compromise and the loss of a certain amount of independence, but it’s worth it to have someone who always has your back.
3.  Watch out for the folks who aren’t your partner!