FIVE MISTAKES FEMALE BUSINESS OWNERS MAKE
My passion for helping other female business owners succeed is about so much more than just making money. Make no mistake – my clients’ financial results are very important to me. When I learned this week that a new client started receiving results before she had even gotten home from our time together, I was thrilled! But when I think of true success, I think of women doing what makes them happy and not letting lack of money or anything else stop them. Here is my list of the top five mistakes I see women in business make and my suggestions for avoiding them.
- Not taking their business seriously enough. Too many women are treating their businesses like a hobby and aren’t being the CEO of their own brand. When you think of your own business, do you think of yourself as the CEO? Are you making business decisions with an executive mindset? Are you setting proper working hours and dressing the part? This is your business, your life and your livelihood. Treat it that way.
- Not believing in themselves. Remember that old (and great!) Journey song? Don’t Stop Believing! Think of this often. The more you believe everything is possible for you, the more experiences you will create for yourself that reinforce the belief. Unwavering faith in yourself and your mission is a must in order to grow a successful business and enjoy your life to the fullest!
- Not prioritizing their own happiness. When you are happy, everyone around you benefits – family, staff, clients, and beyond. So do what makes you happy! Schedule in time that is just for you, and set boundaries with others to make sure that this time is not something that gets sacrificed. Your own wellness is in direct proportion to the opportunities you will see.
- Not celebrating their success. What is the point of any of this if you don’t stop and smell the roses? My four-year-old daughter, Ella, is always stopping to smell the roses. When did we lose the ability to appreciate each and every single thing we do? Success isn’t just about achieving one goal or the next, it’s about living and experiencing life. Don’t wait until you’ve hit your big number to start living life.
- Not looking at the numbers. Don’t be afraid of this! Looking at the financial health of your business (even when it’s not so healthy) is crucial to your success. A bookkeeper is an excellent investment so hire one if you haven’t already. Remember to stay in the executive mindset – no CEO would allow herself to remain in the dark about the financial details of her business.
Image: [Scandic Grand Central Hotel by Frederik Vanderfaeillie]