Originally published on ltd365.com

Originally published on ltd365.com


There are so many places to turn for information these days. There’s no shortage of experts selling their words of wisdom to better your [fill in the blank]. The  issue has become separating the wheat from the chaff and identifying who is truly deserving of our time and dollars. Here are a few tips for discerning who the real GGs (genuine guru) are and how they can better your world.

1) First, be crystal clear about which problems you are trying to solve right now. Create a list of issues and use it as a guide to help you identify the experts in those areas.

2) Don’t get ahead of yourself. We all have multiple areas that need improving, but you need to begin building from the ground up. So don’t hire a social media expert when you’re not yet clear on who your target market is–it’s not the best use of your time or money.

3) While you could always start your search with google, we recommend a more personal route. Find a curated site or list of experts from a trusted source. You could start right here by checking out the experts who spoke at ltdLIVE. Or, you could head off to a local event with like-minded folks and start asking around. Nothing is better than a first-hand referral. And two referrals is ALWAYS better than one.

4) Take time to learn about the guru in question. Read everything you can find about them. Look for videos or speaking gigs they have participated in, and check them out firsthand if possible. Also, many have blogs, e books, tele-seminars, etc. that may be worth your time or nominal investment before you dive in and pay the big bucks.

5) An advisee/advisor relationship only works when there is mutual respect and you trust the advisors expertise. Always, take the time to interview the expert.  In addition to testing their knowledge on the subject matter, it will give you a sense of your chemistry with each other.

6) All good experts outline their deliverables. Make sure you have a way to measure the results and are clear on what you can expect to walk away with.

7) Now that you’ve done all your homework and carefully selected your GG, it’s not over. Keep your focus, don’t get lazy and expect them to do the heavy lifting. Come prepared with questions and be sure to leave with answers.

8) Meeting with a mentor, coach or consultant can often feel like a personal therapy session. It’s not. Don’t waste time ranting about all your problems. You will likely be paying by the hour so you will want to the point. While a good advisor will always keep you on target, you are ultimately responsible for what you get out of your time with them.

9) Having said that, you may find yourself in a creative rut and in need of some space to look at the bigger picture. The last thing you want to do is market research or revenue model case studies. If this is you, and we’ve all been there, then turn your search to holistic life or business coach. They are better equipped to help you breakthrough and get the results you are in need of.


image: lcastudios