EXPERT ADVICE: SHANNON WHITEHEAD
What advice would you give to someone who feels overwhelmed by the competition? The competition is a lot less intimidating once you find “your people.” Focus on the one specific niche you’re meant to serve and spend a lot of time figuring out how to appeal to them. If you’re trying to appeal to everyone, then you’re actually appealing to no one. That can be a pretty liberating realization if you use it to your advantage.
What is something that has really worked for you on social media? What is something that has not? I’ve worked really hard at staying consistent to create a cohesive brand. Storytelling is a very important part of my strategy, and it has worked well. On the flip side, outsourcing my social media to someone on my team hasn’t worked for me. I’m much better off scheduling everything in advance on Edgar and keeping the voice authentically me.
When you think of the best people to work with, what traits do they share? The best people to work with are reliable and diligent. They’re detail-oriented, genuinely appreciate constructive criticism, and use proper grammar and spelling.
At what stage of your business did you need to build a team? Tell us what that looked like for you:I started off hiring a freelance web designer to create my websites. That was my first big investment in my business. As soon as I had more money in the bank, I continued hiring freelancers to take on very specific tasks that they are particularly skilled at (graphic design, video production, video editing). I’ve found that hiring freelancers is the best type of team for me – I love that they can set their own schedule, work from anywhere, and have complete autonomy over what they do best.
What are your top five tips that would benefit an entrepreneurial woman launching or growing her business?
- It’s great to reach out to the people you admire, but please, PLEASE don’t say, “Can I pick your brain?”
- Show up. Do what you say you’re going to do.
- Don’t be afraid of the hustle. I worked part-time as a bartender for six years before I was able to comfortably live off of my current company. A solid work ethic is everything.
- Have a vision for the future but don’t get ahead of yourself. Figure out what you need to do each day to get one step closer to where you want to be.
- Be grateful for where you are right now in this moment. If you’re even considering starting your own business, then you are pretty lucky!