DREAM CATCHER: DANA KOFSKY
Dana Kofsky is a certified nutrition consultant and the founder of Nutrition Styles. She works one-on-one with clients as well as corporate wellness programs and restaurants to promote healthy lifestyle habits. Her personalized nutrition styling approach was created from her experience and understanding that food is a central part of life and that we live in a world where the “one size fits all” approach doesn’t work. Her expertise is in focusing on her clients’ lifestyles to help them achieve a healthy-minded, fun, and balanced relationship with food. In addition to consulting, her services include a 21-day “Body Reset” cleanse and a “Kitchen Re-Style”, and her site is full of mouth-watering recipes to help you eat more clean.
When did you know you wanted to pursue your business or venture? I knew I wanted to pursue my own business when I woke up dreading doing what I was doing. I looked at what I was spending most of my time thinking about and focused that on turning my dreams into a business.
Did your original business plan change along the way or are you doing exactly what you set out to do? If it changed, how so? It has absolutely changed and continues to evolve. I have trusted myself more and that confidence has simplified my business overall.
What makes you different from your competition? I connect with each of my clients and their relationship with food. I style food choices based on those relationships. This is a powerful way to create a thriving and satisfying life for my clients.
Tell us about a time when you thought you should throw in the towel. What kept you going? When I was growing my business and it was crawling instead of running, there were days I asked myself if I had made the right choice and if this was something I should be doing. What kept me going was a tool that I learned which is actually answering the questions in my head. It is critical that you respond to that inner voice in your head and build a solid foundation with your truth. When you feel like quitting, remember why you started in the first place.
What three factors have most contributed to your success in business and in life? 1: Christine Rubadou – she is my coach and my guide. 2: Putting my all into my business! 3: Trusting that passion can absolutely equal a paycheck.
If you could have a one-on-one meeting with any woman, who would it be and why? What’s the first thing you would you ask her? JJ Virgin because she is running a successful nutrition business. I would ask her “How did you get to where you are now?”
I wish someone had told me… Detach yourself from assuming what will happen in the future. It could arrive differently and even better than you planned or thought it would.
I gave up ____ to pursue my dream: FEAR!
My biggest challenge is… Detaching myself from making assumptions.
My proudest professional moment to date is… The day I took action to become self-employed.
LET’S GET PERSONAL:
The three words that best describe me are… Thoughtful. Authentic. Passionate.
While on vacation I always… Relax. I allow myself to let go of my routine and just enjoy myself!
My beauty routine consists of… Corrective skin care facial shampoo, Peter Thomas Roth SPF sheer max all day lotion, Dior conditioning mascara.
On my playlist right now you will find… Indie Rock.
My tips for eating healthy during the workday are… Be prepared. Set a reminder so that you eat throughout the day. Make dinner your smallest meal. Eat until you feel you can comfortably have sex. Eat clean. And remember that food is fuel.
My favorite type of workout is… Spinning.
A teacher or boss who influenced me is… Mrs. Berz. She had a gift for seeing all that was right in each person and that taught me to believe in myself.
I rejuvenate by… Traveling and working out.
Lately I’m inspired by… Love.