INCORPORATE THE SEINFELD CLAUSE WHEN HIRING
We asked designers Kathlene Linehan and Corrie Sullivan for a little Expert Advice:
What advice would you give to someone who feels overwhelmed by the competition? There will always be competition, just stay on your own course. Focus on your objectives and personal goals and what is unique about your brand. There is room for everyone to succeed.
What top three tips would you like to pass along for those who have just started to use social media? 1. It’s important to post every day to stay relevant (though we definitely lack in this discipline ourselves!) 2. Study the feedback you’re getting from your posts. Figure out what people are responding to, and cater to that. 3. Don’t get overwhelmed! There is a lot out there to compare yourself to. Focus on your own voice and have fun with it.
When you think of the best people to work with, what traits do they share? We like to work with positive, friendly, open, can-do people. Instead of listing all the reasons it can’t be done, they provide other solutions and options. Also, integrity and honesty go a long way. We appreciate people that you can depend on to do what they say they are going to do.
Give a budding entrepreneur your best hiring and firing business practices. When hiring, go with your gut feeling. We call it the Seinfeld clause. If you just don’t feel right about the person (for whatever reason), go with that. In firing, we try to cater the conversation toward a mutual agreement, as in “things aren’t working out for either of us.” Ultimately if the person is happy they will excel for you, and if they do not like the job they will not perform.
Entrepreneurs often say that “you can’t do it all.” What three things do you always outsource? We outsource certain tasks like photography, sewing, and pattern making. We always want true experts working in those areas of our business.
What business book would you recommend to someone who is either about to launch or in the early growth stage? Girlboss by Sophia Amoruso was so inspiring for both of us. It was a great read with a lot of valuable takeaways – really empowering for women entrepreneurs. The One Thing by Gary Keller has been highly recommended to us and is next on our list.
What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? Don’t be so tied to the end result. Try to enjoy the process of creating something and find value in the work you are doing. It builds character and makes us better.
Our best advice to a woman launching a venture is… To go for it! And to remember that…
“What you do every day matters more than what you do once in awhile.”
What would your advice to your younger selves be? Kathlene: Your mind will answer most questions if you learn to relax and wait for the answer. Corrie: Work hard and don’t overlook the details.
And finally, please share your top five tips that would benefit an entrepreneurial woman launching or growing her business:
- Mistakes are part of growth – it’s progress, not perfection. Waiting for everything to be perfect is almost always an exercise in procrastination.
- Watch Shark Tank. Honestly, it’s the best learning tool for entrepreneurs. Also The Profit on CNBC.
- Take time to unplug – it can be transformative and will help you stay creative.
- Take advantage of every opportunity, and have clear goals and objectives with deadlines to meet.
- Enjoy what you do – what’s the point otherwise!