Originally published on

Originally published on


Julie Greenbaum is the Co-Founder and Chief Revenue Officer of FCancer, a non-profit dedicated to the early detection and prevention of cancer and providing support to those affected by cancer. We asked her for a little Expert Advice:

What advice would you give to someone who feels overwhelmed by the competition? Don’t look at others as competition but instead as people you can learn from who have ideas that could inspire you. Someone who I first saw as competition ended up becoming my business partner and co-founder!

When you think of the best people to work with, what traits do they share? Integrity, honesty, and humor.

Give a budding entrepreneur your best hiring and firing business practices. Never beat around the bush. Be confident and steady about your decision and honest about the reasons why someone is a right or wrong fit for your company.

Entrepreneurs often say that “you can’t do it all.” What three things do you always outsource? One of my biggest obstacles is trying to do it all and handle everything on my own. I have a hard time delegating and it’s something I need to work on moving forward. Lately I’ve learned to outsource and stay clear of overloading myself with too many tasks. It’s still a work in progress but I now let other teammates take over and lead the way, especially with organizational management and program development.

What business book would you recommend to someone who is either about to launch or in the early growth stage? Compelling People: The Hidden Qualities That Make Us Influential by John Heffinger and Matthew Kohut. It’s less about business and more about focusing on the qualities that help make you influential, which in my opinion is more important!

What are your thoughts on raising capital? My goal is to always provide an outlet that is easy, affordable, and fun. I don’t think of it as raising capital, I think of it as giving our community an authentic opportunity to get involved and help raise money for an extremely important cause.

What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? My mother would always tell me how you see yourself in your life is not only how everyone else will see you but also where you will be in your life. She made me believe that I could accomplish anything I set my mind to, and that feeling has definitely gotten me through many times of self-doubt.

My best advice to a woman launching a venture is… Try not to get overwhelmed or lose sight of the love and passion you have for the task at hand.

What would your advice to your younger self be? RELAX!!

Finally, please share your top five tips that would benefit an entrepreneurial woman who is launching or growing her business:

  1. Be open to failure.
  2. Don’t be afraid to ask for help.
  3. Encourage people to challenge you.
  4. Have fun.
  5. Introduce yourself to as many people as you can.