HOW DO YOU ANSWER, “SO WHAT DO YOU DO?”
Alexa Fischer is a renowned public speaking expert and the creator of 1000 Watt Presence. We asked her for a little Expert Advice:
What advice would you give to someone who feels overwhelmed by the competition? There is only one incredible YOU. The idea of competition is an ILLUSION. Trust your uniqueness and go out there and deliver the best product and service that you were born to deliver.
What top three tips would you like to pass along for those who have just started to use social media? 1: Pace yourself (it’s more the tortoise than the hare). 2: Find the platform that you enjoy best and start there. 3: Listen, don’t just talk.
When you think of the best people to work with, what traits do they share? My clients have a twinkle in their eye, a longing to tap into a new level of honesty and clarity, and a profound urge to make the world a better place.
Give a budding entrepreneur your best hiring and firing business practices. Always put yourself in the other person’s shoes. Empathy is an incredible tool. It makes you a happier, kinder, more compassionate human being to boot.
Entrepreneurs often say that “you can’t do it all.” What three things do you always outsource? I build online video courses and they are typically dense with content. I outsource all the content management, market research, and optimization.
What business book would you recommend to someone who is either about to launch or in the early growth stage? Start with Why by Simon Sinek.
What are your thoughts on raising capital? I have self-funded to date but am launching another project and am currently seeking capital to bring it to market faster. I think you need to do what’s comfortable for you after learning about and considering all your options going in.
What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? Dig deep. Hustle with passion. Keep your eye on the prize. Don’t give up.
My best advice to a woman launching a venture is… You are not alone. Find your tribe and lean on them for support every step of the way. You don’t earn any extra medals for doing everything yourself.
What would your advice to your younger self be? Buy real estate. Invest. Tap into the power of passive income. It makes building a business that much easier.
Finally, please share your top five tips that would benefit an entrepreneurial woman launching or growing her business:
- Identify your insecurities and bring them to the light of day. Tease them out of the dark places where they have been living, and then get busy building up your confidence in those areas through advice, classes, research, and commitment to ACTION. Business thrives with confidence.
- Find your favorite way to answer the question, “So, what do you do?” This one response is the most critical spark for new relationships and opportunities. Start crafting your response based on how you would explain what you do to a six-year-old and see if you can get them to smile. Then you’ll know you’re on the right track!
- Never underestimate the power of video. Explore all the ways you can incorporate video storytelling into your platform. People love working with individuals they like and trust and there is no better way to “meet” people online than seeing them in action on camera. It’s not as scary as you think!
- Unplug and rejuvenate yourself on a regular basis. Being an entrepreneur means that you need to CREATE downtime. Trust that when you pause and relax, you will come back refreshed and focused.
- Focus on your customers, not yourself. It’s very tempting to be obsessed with your to-do list, your social media channels, your bank account and your employees, but the magic happens when you train your mind (and heart) to connect with the wants/needs/desires of your customer. How can you show up each day in service to THEM? It’s a powerful perspective to help guide your decisions along the way.
Image: [Lesley Bohm]