Originally published on ltd365.com

Originally published on ltd365.com



Alle Fister was one of the earliest employees at Shopbop, the shopping destination called “the online powerhouse of contemporary fashion” by no less than The New York Times. She headed their PR and corporate communications for several years before using the timing of Amazon’s 2006 purchase of Shopbop to make her own transition – she started her own PR firm, taking on Shopbop as her first client. Bollare is Italian for “to brand”, and the firm represents beauty, fashion and lifestyle clients with all the flair that the name suggests. Smythe, ghd, Timberland, Vans, Kevyn Aucoin and BeachMint Portfolio are just a few of the top-tier brands that entrust their publicity campaigns to the savvy professionals at Bollare.


What makes you different from your competition? Bollare rises to the top because of our GREAT TEAM!  We have assembled an exceptional group of skilled professionals, each of whom brings something special to the table, and together we accomplish great results.

What three words best describe your company? Results-driven. Passionate. Team-oriented.

My favorite quote is… The harder I work, the luckier I seem to get.

I funded my dream by… garnering results, winning more business, and then continuously net-investing in my business.

If I had to do it all over I would…happily accept!

I’m doing this all for…proof that nice gals can finish first.

I am most proud of…my Bollare team.

My favorite book is… How to Win Friends and Influence People.

The best people to work with always… CARE!


What are three words that best describe you? Interested. Tenacious. Sincere. (I asked my husband, these are his words…)

My favorite nail polish and/or lipstick is… NCLA nail lacquersKevyn Aucoin lipstick

My favorite movie is… Dirty Dancing

My favorite food is… Sushi, all day, every day

My favorite candy is… Sour Patch Kids

On my playlist right now is… Alabama Shakes

My office would not be complete without… a Missoni chevron print.

A woman who inspires me is… Rachel Pally. A self-made woman, fashion success story, awesome wife and mother, who handles it all with style and grace…and a sense of humor!

The key to balancing it all is… understanding that you never truly can, so please enjoy what you have.