EXPERT ADVICE: MARIA BRITO
What advice would you give a start-up blogger on creating and maintaining social media platforms? It’s almost like a full time job and requires persistence and patience. Uniqueness and cohesiveness is key.
What mistakes do you see many bloggers making? Not providing content that is worth anybody’s time. From the visuals, to the platform used, to proofreading, it seems that a lot of bloggers are in a rush to publish whatever they feel like before asking themselves whether they are offering anything of value.
What trends do you think bloggers and other content creators should be paying attention to? I think bloggers should express a very distinctive point of view in whatever topic they are experts on: feminism, surf, fashion, art, food, lifestyle….. the topics aren’t necessarily new, it’s the spin each person gives to their stories.
How important is networking for a new blogger, and would you recommend attending blogging conferences? I have many blogger and social media pro friends but my brick-and-mortar business and all the traveling that comes with it don’t leave me much time to go to bloggers’ conferences.
What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? Keep your eyes on the prize. Always be yourself, but please, edit yourself too.
What are a few of the business resources that you can’t live without? 99Designs is great for amazing and quick photoshoppers and designers. The Harvard Business School Case Studies Store is a fantastic resource – for $10 or $20 you can get the most amazing case studies across industries. And I think every entrepreneur should read Steve Jobs, the biography by Walter Isaacson. It is so mind-blowing and detailed and incredible.
Give us your top five tips that would benefit a woman who is starting or growing her blog or business:
- Be flexible.
- Have an adaptable short-term business plan that you can refer to for a few months and that can be tweaked as needed.
- Have resources: human and financial. It’s disheartening and maddening to try to do it all alone. Resources can be as little as freelance help for admin tasks to having a commercial line of credit just for emergencies.
- Brand yourself strongly. If you don’t do it, someone else will.
- Express yourself with a point of view that is interesting to a broader audience. Always ask yourself what is the contribution to the world of what you are putting out. It can’t be all for you – otherwise it’s an ego project and not a business.