EXPERT ADVICE: LISA GREENBLATT BINDEROW
What business book would you recommend to someone who is either about to launch or in the early growth stage? The Promise of a Pencil by Adam Braun is so inspiring!
What are your thoughts on raising capital? Start small. Don’t do it until you really need it.
As entrepreneurs we have so many things pulling at us, where do you recommend women starting out focus their time and energy? Get a clear vision on your brand and product.
What do you know now that you didn’t know then that could have saved you time, money, and heartache? Never say yes to the first offer. Learn to negotiate. Give clear expectations to anyone you are working with and don’t be scared to hold them to it.
What are a few of the business resources you can’t live without? General Assembly has great courses and one-off classes on everything from digital marketing to raising capital. The book Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain gave me a great understanding of how to be successful, fulfilled, and happy in a way that felt authentic to me.
Give us your top five tips that would benefit a woman who is starting or growing her business:
- Know your market. Whether it’s apparel, media, tech, or any other space out there, do your due diligence to understand the market, your competition, and where the opportunities are for success and failure.
- Learn to be decisive. You will need to make so many decisions DAILY. So get used to being the one who makes the call.
- Prepare for major hiccups along the way. The startup road is bumpy and being an entrepreneur can be emotionally challenging. There are good days and bad. Do your best to anticipate issues and prepare for them, but take the hits in stride, and you will save yourself a lot of heartache.
- Celebrate small victories. If you are only waiting for the big ones, you will miss out along the way.
- Believe in yourself and feel proud of what you accomplish – no matter what happens.