EXPERT ADVICE: JESSICA HOWELL
What business book would you recommend to someone who is either about to launch or in the early growth stage? Creative Confidence by Tom Kelley and David Kelley.
As entrepreneurs we have so many things pulling at us, where do you recommend women starting out focus their time and energy? Find out what you are passionate about, who you want to work with, what your niche is. When you can figure those pieces out, you can better serve your ideal audience.
What do you know now that you didn’t know then that could have saved you time, money, and heartache? It’s OK to grow slowly. Having more irons in the fire does not necessarily translate to more money.
What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? When you try to be good at everything, you fail at everything. Ask for help!
Give us your top five tips that would benefit a woman who is starting or growing her business:
- When you invest in your audience they will invest in you. If you want your audience to interact with you on social media, you must interact with them.
- Don’t just post to post. Have a purpose, understand your goal for posting on social media, and know who you are talking to.
- Set monthly goals for your social media accounts. When you have realistic goals in place, you have somethign to work toward, something to measure your efforts, and most importantly something that gives you purpose.
- Figure out which platfrom your ideal client is hanging out on and show up there!
- Keep in mind, social media is not a one size fits all solution. Just because one thing worked for your competitors does not mean it will necessarily work for you. Every audience is unique.