EXPERT ADVICE: HOLLYBETH ANDERSON
What business book would you recommend to someone who is either about to launch or in the early growth stage? The Tipping Point by Malcolm Gladwell.
What are your thoughts on raising capital? Think twice before you give away a piece of your company. If you’re looking for funding, I’ve found it’s best to go to angel investors or family and friends.
As entrepreneurs we have so many things pulling at us; where do you recommend women starting out focus their time and energy? It’s hard to keep the business from consuming your life, and in the beginning it probably will! But as you grow it’s important to set limits and carve out time for yourself.
What do you know now that you didn’t know then that could have saved you time, money, and heartache? Our first year we unfortunately put a significant amount of money into marketing and did not see the return we were looking for. I wish we had put our hard-earned money elsewhere at that point in time.
What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? If you listen to the naysayers you will never get anywhere; listen to your heart. And when you make a decision, stick with it.
Give us your top five tips that would benefit a woman who is starting or growing her business:
- Always follow your gut.
- Make decisions and stick with them.
- Don’t chase fads; stick with classic and timeless products.
- Hire individuals who will represent your company in the best light.
- Be cognizant of what you post online.