DREAM CATCHER: DANIELLE ROLLINS
Danielle Rollins is renowned for mixing a dash of glamour with an approachable flair. She’s a nationally recognized tastemaker and arbiter of style, a trusted resource for those seeking unique and quality products and services. Author of the best-selling Soiree: Entertaining With Style, Danielle is known for her bold color choices, cozy-comfortable meets traditional interiors, and irreverent bohemian flair. She is a contributing editor for Veranda, a brand ambassador for several companies, and a lifestyle expert who is regularly featured nationally in both print and video. Her own platform – “Gracious Living and Stylish Entertaining” – was built for branding partnerships and has proven a successful outlet to reach the audience that looks to this Southern single mom as an invaluable resource and trusted friend.
When did you know that you wanted to be a blogger? After publishing Soiree: Entertaining with Style, it was a natural progression.
What advice would you give someone trying to cut through the noise to establish their voice among the many blogs that are out there? I think anytime you do something that is authentic that expresses something you are passionate about, eventually that shines brightly and cuts through any clutter!
What SEO tips can you pass along to someone who is trying to gain followers, subscribers, page views? I think keeping a consistent image, feel, and tone to your message is important. Being able to express yourself with proper grammar and spelling cannot be underestimated. Use good photos that are edited to be appealing, and always use an authentic voice.
Many bloggers relied on banner advertising to monetize their content, but those days seem to be over. What other sources of revenue should a blogger pursue or consider? How much of this is dependent on having a huge following? I use RewardStyle or direct link support to fund my site, but I think the images and items must feel consistent to brand identity and message.
Some bloggers set out to make money by monetizing the actual content on the blog, while others use blogging as a platform to gain followers that will lead to a publishing deal or developing and selling a lifestyle brand. What was your goal when you started? Has that changed? I wanted a way to express myself and have an extension of my book. But I will be opening an e-commerce section on the site soon.
I am most proud of… Still breathing! I had a rough couple of years and I built my entire platform during a horribly messy and public divorce. There is something to be said for perseverance!
My favorite business book is… Lean In by Sheryl Sandberg.
A woman who inspires me is… My mother. She has an unbelievable tenacity to stay the course. When I think it is all going to fall apart she is always there to push me forward again, telling me to keep going. She makes what I do possible because of her unwavering support.
The key to balancing it all is… Doing exactly what you have to do, doing what is right in front of you, and not focusing on things you cannot control.
The most important thing I have learned so far… Keep showing up and never turn down an opportunity. Just being there sometimes is that one opportunity moment that leads to so many more.
Please share your favorite quote: “Be pretty if you can, be witty if you must, but be gracious if it kills you.” Elsie de Wolfe
And tell us what LIVING THE DREAM means to you: Living as uncomplicated life as possible, and having only the things and people around me that I love. Financial freedom to live independently and the resources to travel. Doing what I love so it never feels like work. Discovering new things about myself all the time. I love being open to new ideas, new possibilities, and new people.