HOW TO TELL A GOOD STORY
I am obsessed with companies that tell good stories, the kind that make you want to go out and buy their product or services or tell other’s about all about them. One of my all time favorite storytelling brands is Imogene + Willie. I’ve never been to Nashville but you can bet I will soon be making a pilgrimage to the denim mecca all because of their story!
Their narrative, their authenticity and their intentionality gives you the sense that you know them and trust them. The Imogene and Willie story conveys how much they believe in creating art. They are serious about good old fashioned craftsmanship–everything from their employees to their retail space conveys a clear vision, a concise mission and consistent story. I wonder if they sat down one day to tell their story and it all came spilling out, or if they took the time to craft a plot to include where they came from, what they believe in and where they are going? They are so good at storytelling, it’s hard to know.
How about you? Have you become a good storyteller when it come to taking about your venture? Is your message 1) clear, 2) concise and 3) consistent? Whenever crafting your story be sure to take the 3-C test to make sure you are always telling the same story in everything you do. Your tag-line, your collateral, your web content, your your video, your your business card and even your physical space should all tell a story–the same story.