SOCIAL MEDIA: DON’T PUSH, INTERACT
Laura Pritchard-Compton is the Founder and Executive Director of Urban Perform. We asked her for a little Expert Advice:
What advice would you give to someone who feels overwhelmed by the competition? It is not about the competition. It’s about knowing yourself and knowing that you are doing your best each day. We are all uniquely made with a unique purpose. If you are following your inner desires then you are fulfilling your purpose.
What top three tips would you like to pass along for those who have just started to use social media? 1. Create a posting schedule to schedule things in advance. 2. Be sure to interact with others. Do not just push out your information without interacting with other individual, businesses, and organizations. 3. Be patient with yourself. The learning curve is big.
When you think of the best people to work with, what traits do they share? The best people to work with are passionate, hard-working, and honest.
Give a budding entrepreneur your best hiring and firing business practices: When making the final decision to hire, use your gut. If you have reservations, be patient and keep looking. It will save you lots of time and money in the long term. Be sure to keep a record of performance evaluations so you have something to reference when letting someone go.
Entrepreneurs often say that “you can’t do it all.” What three things do you always outsource? My biggest areas of weakness are numbers, writing, and technology, so I outsource bookkeeping/payroll/taxes, grant writing, and videography.
What business book would you recommend to someone who is either about to launch or in the early growth stage? Let’s have Lunch Together by Marshall Howard. It’s about building more powerful relationships.
What are your thoughts on raising capital? Since I started a nonprofit, we had to raise capital (in the form of donations) to get started. I think it’s probably a necessary step for most nonprofit start-ups.
What piece of invaluable advice did you receive that you would like to pass on to women pursuing their dream? Find a business partner.
My best advice to a woman launching a venture is… You will say the same thing on repeat multiple times a day, every day, for years! Always say it with the same excitement and passion; you never know who you are meeting!
What would your advice to your younger self be? When you are anxious, do not keep pushing. Stop, center yourself, and find peace before moving forward. When you are anxious, it was always because you needed to stop and breathe.
Finally, please share your top five tips that would benefit an entrepreneurial woman launching or growing her business:
- Listen to the community you are serving. Allow the community to mold your service to their needs.
- You will transition from working in your business to on your business. If this is hard for you, take the time to grieve this transition.
- Do not stop exercising.
- Be a doer. To accomplish goals you have to be a doer, not a talker. Always do the extra work and follow through.
- Find a mentor.
Image: [Fred Perry + Hyosub Shin]