DREAM CATCHER: MICKEY WILCOX
Mickey Wilcox was an IT professional before leaving the corporate world behind to design handcrafted jewelry in 2008. Raised by a portrait artist mother and a CIO father, the duality of business acumen and creative spirit was in her blood. While working day jobs and making jewelry as a hobby, she even managed to squeeze in becoming an accomplished flutist along the way. Her Georgia-based jewelry brand Mickey Lynn is known for its unique designs that are first hand-carved in wax. The company was built around a model of sustainability; her team travels regularly to South America to ensure that the stones they are using are ethically sourced and they incorporate organic elements into their designs. Mickey’s collections are produced seasonally and are inspired by her many travels, evoking the romanticism of Italy or the urban chic of New York City. Her pieces can be found at prominent retailers nationwide as well as her own site.
What are three words that best describe your company? Glittering, natural, inspired.
I wish someone would have told me… You never “arrive”. Life is always a journey.
I gave up ____ to pursue my dream: A perceived safety net.
The key to balancing it all is… Wine! Just kidding. I think the key is about carving out time for the people and things you love. It will keep you inspired and feeling connected even when the days get hectic.
I funded my dream by… Making an initial small investment and always putting the profits back into the business. Slow growth has always been a part of our business model.
My biggest challenge is… Multitasking on too many things at once. Something ends up falling off the plate if I’m not careful.
My tips for using social media are… Use it like you would personally. Don’t just post about your products, post about your life and what you love. You can make beautiful bracelets all day long, but on social media people care more about connecting to the story behind that bracelet than the bracelet itself.
My best piece of hiring and/or firing advice is… It so important to build a team around you that supports you and believes in your vision. That is not going to be everyone, and that is OK. In the few times I’ve had to let someone go, I’ve done it honestly and with integrity. I believe that if they were not the right fit for us, chances are we were not right fit them either!
I always outsource… Accounting. Ugh.
The best people to work with always… Maintain that perfect balance of creativity and responsibility.
LET’S GET PERSONAL:
When I go on vacation I always… Love to explore new places. My soul constantly yearns for travel. I want to experience places as a local, not a tourist. When we arrive somewhere new, Seth and I will ask the locals where their favorite places are and we are never disappointed. It’s the best way to find the amazing secret spots that you’ll never hear about otherwise.
My favorite TV show is… I am a true binge watcher! This week it’s The Walking Dead, last week I finished Mad Men.
My favorite food is… That’s hard. I love to eat so much, and I literally will try anything. If I had to pick just one, I’d say cheese. The stinkier the better!
My favorite quote is… “There are many things in life that will catch your eye, but only a few will catch your heart . . . pursue those.” Michael Nolan
Lately I’m inspired by… Vintage ads.
A woman who inspires me is… Maya Angelou was an amazing and inspiring woman.
My favorite sweet treat is… Girl Scout cookies. I put the peanut butter ones in the freezer and they are perfect with coffee!
My favorite scent is… My favorite perfume is Stella. I try other fragrances from time to time, but I always go back to Stella.
My office would not be complete without… Candles and music.
If I weren’t doing what I do, I would be… Hosting a travel show! Do you know anyone at the Travel Channel?